Aurel
Aurel
Aurel
Services
Brand Identity Packaging Design UI/UX Design Creative Direction
Description
"Aurel" is a skincare brand focused on clean, minimal formulations and refined visual identity. We partnered to define brand direction, design packaging for its cream cleanser, and create a cohesive digital experience - aligning product, identity, and eCommerce into a consistent, premium system.
Services
Brand Identity Packaging Design UI/UX Design Creative Direction
Description
"Aurel" is a skincare brand focused on clean, minimal formulations and refined visual identity. We partnered to define brand direction, design packaging for its cream cleanser, and create a cohesive digital experience - aligning product, identity, and eCommerce into a consistent, premium system.
Year
Timeline
9 weeks
Location
Paris, France
Our work extended beyond packaging into a cohesive digital experience. We designed an eCommerce platform that reflects the same minimal aesthetic, focusing on clarity and ease of navigation. Product pages, imagery, and content structure were aligned to create a calm browsing experience that emphasizes the product and its benefits without unnecessary complexity.
We began by defining a clear visual direction for Aurel, focusing on softness, simplicity, and product clarity. The identity was designed to feel calm and refined, supporting a skincare brand built on minimal ingredients and everyday usability.
The packaging for the cream cleanser was approached with precision, balancing form and function. Clean layouts, subtle typography, and controlled color palettes ensure the product stands out while remaining consistent with the broader brand system.
Consistency across physical and digital touchpoints was central to the project. From packaging design to interface behavior, every element follows a unified system. This ensures Aurel maintains a strong and recognizable presence, allowing the brand to scale its product range and digital offerings while preserving its refined and minimal identity across all customer interactions.
Our work extended beyond packaging into a cohesive digital experience. We designed an eCommerce platform that reflects the same minimal aesthetic, focusing on clarity and ease of navigation. Product pages, imagery, and content structure were aligned to create a calm browsing experience that emphasizes the product and its benefits without unnecessary complexity.
We began by defining a clear visual direction for Aurel, focusing on softness, simplicity, and product clarity. The identity was designed to feel calm and refined, supporting a skincare brand built on minimal ingredients and everyday usability.
The packaging for the cream cleanser was approached with precision, balancing form and function. Clean layouts, subtle typography, and controlled color palettes ensure the product stands out while remaining consistent with the broader brand system.
Consistency across physical and digital touchpoints was central to the project. From packaging design to interface behavior, every element follows a unified system. This ensures Aurel maintains a strong and recognizable presence, allowing the brand to scale its product range and digital offerings while preserving its refined and minimal identity across all customer interactions.
Our work extended beyond packaging into a cohesive digital experience. We designed an eCommerce platform that reflects the same minimal aesthetic, focusing on clarity and ease of navigation. Product pages, imagery, and content structure were aligned to create a calm browsing experience that emphasizes the product and its benefits without unnecessary complexity.
We began by defining a clear visual direction for Aurel, focusing on softness, simplicity, and product clarity. The identity was designed to feel calm and refined, supporting a skincare brand built on minimal ingredients and everyday usability.
The packaging for the cream cleanser was approached with precision, balancing form and function. Clean layouts, subtle typography, and controlled color palettes ensure the product stands out while remaining consistent with the broader brand system.
Consistency across physical and digital touchpoints was central to the project. From packaging design to interface behavior, every element follows a unified system. This ensures Aurel maintains a strong and recognizable presence, allowing the brand to scale its product range and digital offerings while preserving its refined and minimal identity across all customer interactions.
