Orbin
Orbin
Orbin
Services
Brand Identity Creative Production Logo Design Campaign Direction Web Development
Description
"Orbin" is a skateboard brand rooted in street culture and expressive design. We developed its identity, designed custom skateboard graphics, and directed a visual campaign - bringing together brand, product, and web into a bold, cohesive system shaped by movement and urban influence.
Services
Brand Identity Creative Production Logo Design Campaign Direction Web Development
Description
"Orbin" is a skateboard brand rooted in street culture and expressive design. We developed its identity, designed custom skateboard graphics, and directed a visual campaign - bringing together brand, product, and web into a bold, cohesive system shaped by movement and urban influence.
Year
Timeline
7 weeks
Location
Los Angeles, USA
Creative production played a central role in shaping the brand’s identity. We directed a campaign featuring a skater in real urban environments, capturing motion, texture, and authenticity. The visuals emphasize movement and spontaneity, aligning with the brand’s core attitude while ensuring consistency across photography, video, and digital touchpoints.
The project began with defining Orbin’s visual identity, inspired by street culture and graffiti aesthetics. The logo was designed to feel raw and expressive, translating naturally onto skateboard surfaces and creating a strong, recognizable presence.
We designed custom skateboard graphics that balance bold typography with movement and texture. The boards act as both product and canvas, reflecting the brand’s energy while maintaining consistency across different variations and applications.
The digital platform was designed to extend this experience online. Layouts, interactions, and visual elements reflect the same energy found in the campaign, while maintaining clarity and usability. The result is a cohesive system where product, identity, and digital presence work together, allowing Orbin to grow while staying grounded in its street-driven aesthetic.
Creative production played a central role in shaping the brand’s identity. We directed a campaign featuring a skater in real urban environments, capturing motion, texture, and authenticity. The visuals emphasize movement and spontaneity, aligning with the brand’s core attitude while ensuring consistency across photography, video, and digital touchpoints.
The project began with defining Orbin’s visual identity, inspired by street culture and graffiti aesthetics. The logo was designed to feel raw and expressive, translating naturally onto skateboard surfaces and creating a strong, recognizable presence.
We designed custom skateboard graphics that balance bold typography with movement and texture. The boards act as both product and canvas, reflecting the brand’s energy while maintaining consistency across different variations and applications.
The digital platform was designed to extend this experience online. Layouts, interactions, and visual elements reflect the same energy found in the campaign, while maintaining clarity and usability. The result is a cohesive system where product, identity, and digital presence work together, allowing Orbin to grow while staying grounded in its street-driven aesthetic.
Creative production played a central role in shaping the brand’s identity. We directed a campaign featuring a skater in real urban environments, capturing motion, texture, and authenticity. The visuals emphasize movement and spontaneity, aligning with the brand’s core attitude while ensuring consistency across photography, video, and digital touchpoints.
The project began with defining Orbin’s visual identity, inspired by street culture and graffiti aesthetics. The logo was designed to feel raw and expressive, translating naturally onto skateboard surfaces and creating a strong, recognizable presence.
We designed custom skateboard graphics that balance bold typography with movement and texture. The boards act as both product and canvas, reflecting the brand’s energy while maintaining consistency across different variations and applications.
The digital platform was designed to extend this experience online. Layouts, interactions, and visual elements reflect the same energy found in the campaign, while maintaining clarity and usability. The result is a cohesive system where product, identity, and digital presence work together, allowing Orbin to grow while staying grounded in its street-driven aesthetic.
